Roman Šulák – Health and Performance
A new visual identity and a website for a health and performance coach. Roman Šulák takes an individualised approach to new heights using his deep knowledge and a private gym with best-in-class equipment. He is one of the best coaches and his visual identity reflects that.
The logotype contains a hidden star between R and S – a visual element used throughout the whole identity.
The link is a secondary visual element symbolizing the performance and progress aspects.
The website is complemented by 3D renderings of shattered statues glued back together with red glowing matter. These refer to kintsugi – the Japanese art of repairing broken pottery and transforming it into an art piece. Similarly to kintsugi, Roman Šulák creates pieces of art out of broken bodies.
