Generative visual identity for a non-profit organization that leads young people to social engagement via methods of non-formal education.
Be International is a group of lively people whose enthusiasm is contagious. That is why the visual identity revolves around cells – organisms that change their behavior due to the behavior of surrounding cells. Some of them might even spread love and education all around them! The algorithm is an implementation of cellular automata, a concept illustrating the emergence of complex patterns through simple base rules.